How To Get Pr Makeup Artist
As a blogger over 4 years I often receive the question from fellow bloggers or instagrammers how to get PR and the attention of brands. It took me a long fourth dimension to become a successful influencer. This is a sensitive subject because no one wants to tell their secrets or contact person of a brand, unless you accept a swell human relationship with this person. Beside being a blogger I'thou also the PR and Content Director of various brands in the Netherlands similar Olaplex, Tangle Teezer, Color Wow, invisibobble and Florence past Mills. So I know what brands are commonly looking for when you approach them. In this blogpost I will share my secrets equally a blogger and how to arroyo brands to build a bang-up relationship with them. Please go on in listen that this is how I recall you should approach brands.
What is PR?
PR means Public Relations and is frequently the department who works close with content creators, famous people and magazines to expose the brand on diverse platforms and different ways. Just a modest part of the PR exist out of working with influencers: yous want to notice the perfect influencers who fits well with the brand.
When do I approach a brand?
I started to approach brands and PR agencies when I was blogging and doing Instagram for over a year. Offset I wanted to create a solide platform with great content before someone takes a look at it. During that time I had over vii.000 Instagram followers and 5.000 unique visitors each calendar month on my blog. I thought that was a great number to kickoff mailing brands and agencies. You want to make a great start impression, only arroyo them when you remember they can't say no to you. Information technology would be a pity and waste matter of time if you are non happy with your content simply you expect the brand will see it differently.
DO: Create a platform that is unique, that makes you happy. Starting a blog or an Instagram account shouldn't be the reason to get gratis stuff. No, you desire to practise this because information technology is your hobby or yous have to much on your heed and want to find a way to express this. Show your niche, beauty, manner or food and make information technology your own. If yous call back you lot can't to meliorate than this, you are ready to fix up some bang-up emails to your favorite brands!
DON'T: Please don't arroyo a make or agency when you but have 500 followers or an Instagram account that looks like a personal business relationship with your cats or friends while y'all are a 'dazzler blogger'. Your business relationship should show in a glimpse what your niche is and the corporeality of followers has to be above the 1.000 before I tin even put you on a PR list for updates (not even talking almost receiving PR). If you just started your account a month agone it is better to look. I want to see that you created a platform that shows what your passion is and that y'all take a decent amount of followers that also interacts with you lot.
How practise I reach a brand or PR agencies?
I often receive the question from people on Instagram: "Hey, I saw you received a PR package from that brand, do yous have contacts for me?". First of all, I usually ignore these questions considering they often come from people who never like or comment on my Instagram posts or they don't fifty-fifty follow me! When people ask y'all these questions, all they desire is free stuff. No, not letting you get it. So here is what you lot have to do.
DO: if you lot post regular, create unique content, tagging brands and using the correct hashtags your favorite brands will observe you lot! Virtually every brand or bureau has an Instagram and if they encounter your mail where you tagged them, they might will contact you for the amazing content you created. Or interact on their Instagram, like their posts and ask genuine questions to them in the comments. They volition detect you. If you can't wait you can arroyo them by mailing them. Most of the brands don't have a direct PR mail on their website, simply they always have an info or hello mail. Y'all can employ this email and ask if they tin redirect your to the right department inside the visitor. That is how like shooting fish in a barrel it is!
DON'T: sometimes an influencers is unboxing a PR packet on their Instastory and they tag the brand and PR managing director so they tin track it. Delight don't arroyo the PR managing director on their Instagram account! They usually share their Instagram so they can stay in touch with their content creators and runway all the content that is posted. Back in the days I worked for brand Ten and someone knew I was doing their Social Media. She approached me on my beauty business relationship and asked how she could get on the PR list considering her emails were ignored. I thought it was kinda rude considering I was non responsible for the PR and if they ignore your (it was a huge brand) you are probably non expert enough or lucifer. Only approach the brand in a proper way by emailing them or sending them a DM on Instagram just never bother the PR manager directly on their personal Instagram business relationship. The only affair you could do is follow their personal Instagram business relationship and hoping you will take hold of their attention!
How to make a peachy first impression
You lot emailed them through their info postal service, ended up at the right PR person within the make or received a direct mail address from another sweetness blogger who was then kind to share it with yous: what at present? Keep in mind that this is like an interview and you want to prove why they have to put you on their PR listing. Some brands actually track your e-mail address, so if you received a decline for their PR and approach them 6 months later they can see that they said no to you. That'south why it is very of import how to approach them and what to say in your email that convinces them to put y'all on their PR list:
Practice:
Hello, Thanks for your time! Let me introduce myself: my proper name is An and I'k a dazzler blogger for over four years now (tell why you started this platform and why beauty or fashion). I'k mailing you because I believe I'm a great fit for the brand and I want to go on up to date with all the news and launches. (why are y'all approaching them? Practise you lot already love their make or do you run into lots of positive reviews about them?) Tell them what you lot can do for them in exchange for being on their PR list! Maybe prove them your piece of work y'all fabricated of their products. Brands love to hear that you already tried their products and created content with it (show your numbers or your unique piece of work) It would exist dandy if I can be put on your PR list because as y'all tin can run across I'chiliad a huge fan of the brand.
DON'T:
"LET'S COLLAB!" I seriously received some emails and DM's from influencers who approached me similar this. I can't even accept you serious anymore. They never get a reply from me. In my previous part I said information technology was okay to approach a brand through the DM, merely never start talking about PR or collaborations in the DM. Usually the person behind the account doesn't practise PR and they can direct you immediately to the right person. Only enquire for information like: how do I get in impact with the PR manager of your brand? What is the e-mail address of the brand? Never send a make a straight DM on Instagram with: He, I dear your products! Want to collaborate? I withal think this is not the right style to arroyo a brand because
- I don't know who you are
- you inquire for a collab without telling me what you do
NEVER ASK FOR Gratuitous PRODUCTS. If you are non on the PR list yet and you approach a make or agency with the question if you can become some products, you are doomed. You first have to take all the steps to a higher place before you even dare to start request this question. Luckily I commonly receive this question from girls who merely turned 15 and retrieve they are an influencer considering they have 400 high school friends following her account, I can't blame her. These days everyone retrieve they tin can become an influencer en receive gratis products.
How to receive PR
Okay, the fun office is starting now! When you lot are on the PR list information technology ways that with novelties you will exist the start 1 to receive a printing release about this new launch. That nevertheless doesn't mean that you will instantly receive products as soon as you are on the listing.
Receiving PR can exist done in many means. Brands can arroyo yous because they recall yous fit with the specific launch or brand, you lot can apply yourself for influencer marketing platforms like Octoly to receive products in exchange for content or you can enquire the brand or agencies.
Practise: When you inquire for samples or PR packages, always tell them what you can practice in exchange for receiving the samples. Be articulate and on how many and where you will post the content for them and what kind of concept you have to create it. When a new product launches or when you inquire for a sample, we desire to hear from you how y'all volition highlight this product. Come up with a program and never ask for unproblematic but receiving the product. The all-time timing to ask for samples is when a press release has been sent to you: in the press release they e'er state if at that place are samples available for the press to test out. Answer on the mail and tell them what you tin do for them!
DON'T: A lot of brands don't always have samples because the products are simply too expensive to gift them to everyone or they simply send them to the magazines and celebs. Fifty-fifty when you are on the PR listing doesn't mean you will e'er receive products . In that location are no unlimited amount of samples available then usually brands only pick 10 amount of influencers. And when you see your friend receiving PR and y'all not, don't attack the PR manager. There is always a reason why you didn't make it on the list this time because you never postal service something about the brand or you don't fit with the product. So end asking why you don't receive anything from them and start asking yourself what would be the reason: are you lot non active anymore, practise y'all still post relatable content and are you a great representative for this brand?
Edifice a relationship with the brand
For brands it is e'er swell to encounter the reach we have on diverse platforms. We are genuine happy when we meet y'all posting nigh our products. It is e'er a two way street when brands and influencers work together. But if yous simply started doing this you have to perform outstanding to be always on the listing.
Keep tagging the brands in your mail service. When you completed the "can I receive the production in exchange for x content?" we are always happy to see that you keep showing the products on your feed. It doesn't demand to be a dedicated post but just a glimpse is enough. That is how you build upwards the goodwill.
When yous are on the PR listing and you receive a package from them, it is always great to mail something about the product you received. Some brands continue a list of the influencers they take ship PR packages, and if you don't post anything of the product you might don't receive anything the adjacent time. They will probably requite someone else the run a risk to attempt something.
Be patience, build your platform and create content
They key is to go on creating content, stay active. If you oasis't been active for a calendar month the make might will might ignore you. When your account hasn't been active for a while, your Instagram and weblog will loose unique visitors. This has an impact on your accomplish. Attempt to post at least 2/3 times a calendar week and on the days you don't mail service go on interacting with your followers.
Building your platform means creating unique content but likewise stay in touch on with your follower and the people y'all follow. You can only grow with the aid of others. Back in the twenty-four hours (3 years ago) I posted 3 pictures a solar day on my Instagram to keep my account agile and to build a community. If you lot practice this, your account will become noticed.
Becoming a blogger or starting a beauty Instagram account has to be something you are passionate about. Not considering you want to receive free products some day. It is all almost beingness role of a community where y'all can share your thoughts and experience with each other and learn from other. When your account starts to grow and your followers amount stick with you, your account will become big. Stay true to yourself and create content that makes y'all happy.
I promise these tips helped you to approach brands and receive PR one day. Be patience and yous volition become noticed by your favorite brand. Information technology always helps to first buy their products and review them then they come across you lot are familiar with their products. Like I said, it is all virtually goodwill! If you did something for them without even request, they will always be pleased to see your beautiful content!
Why did you started blogging or create an Instagram business relationship?
Source: https://thebeauparlour.com/2020/05/how-to-receive-pr-packages/
Posted by: boothbyfirad1964.blogspot.com
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